Consumer healthcare companies need the most complete, up-to-date knowledge of the market and the competition to optimize commercial effectiveness. Our comprehensive insights and dedicated analytic and consulting resources enable you to understand what’s happening and why—shaping a course for success.
Our global-to-local consumer healthcare expertise and comprehensive information assets give you the flexibility to make cross-country comparisons and manage performance at every level of the organization. For headquarters, local country data can be fully integrated into a strategic view of regional and international scope. For country affiliates, national and sub-national services support tactical sales and marketing decision-making.
To track sales of consumer healthcare products, we collect data from the best available sources within each country. Our information and expertise span all Over-the-Counter (OTC) medicines, as well as products available in retail pharmacies in personal care, patient care and nutritional categories. By gaining the most comprehensive and consistent market view—at a global, regional, national or territory level—you can monitor performance effectively within the context of your competitors.
Using best practice-based analytics, we transform data into meaningful business knowledge, addressing your most critical business questions and taking the guesswork out of decision-making. Our analytical support is broad and our approach flexible. We can help with any information-based project or work stream, from converting data into a simple PowerPoint chart to creating a fully integrated business intelligence system.
Leveraging our unique information and analytical capabilities, our dedicated consumer health experts around the globe create tailored solutions to address your critical challenges:
- Capitalizing on market opportunities
- Countering competitive threats
- Managing the lifecycle of a product or portfolio
- Maximizing product performance and increasing market share
- Optimizing every aspect of the sales force strategy
- Evaluating and allocating promotional resources rationally
- Creating and implementing pricing strategies that improve market access and reflect product value
Our consultants bring to each business challenge a powerful combination of global experience coupled with an understanding of local market dynamics and product categories. They approach business questions with a base of evidence and then infuse it with their own knowledge of the consumer healthcare business to recommend solutions.
Learn more about our measurement and analytical services.
IMS has a range of services that track allergies, flu, and other respiratory conditions, including Flu Activity Notification (FAN), Allergy Alert Notification (AAN) and Pollen.com®, an online resource for allergy sufferers.
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