Barbara Henderson IMS HEALTH Public Affairs Tel: +1 (610) 834-5186 email@example.com
FAIRFIELD, CT, January 9, 2002 -- IMS HEALTH (NYSE: RX) today reported the U.S. launch of Xplorer.WebTM, a turnkey business intelligence platform that provides pharmaceutical companies with immediate answers to mission-critical sales and marketing questions via the Internet. Built around a powerful analytical engine, Xplorer.Web integrates IMS' premier pharmaceutical sales and prescription data with a pharmaceutical companys unique detailing, sampling and call data to help clients better assess sales and marketing effectiveness.
Xplorer.Web also integrates pharmaceutical companies territory quota information to drive faster, more efficient tracking of sales representative performance. IMS hosts Xplorer.Web and tailors the system to meet client-specific needs.
Xplorer.Web builds on the success of our EarlyView product, which already delivers actionable, competitive information to more than half of all U.S. pharmaceutical representatives, said Gary Noon, president, IMS U.S. With Xplorer.Web, weve expanded our reach to all tiers of pharmaceutical management from analysts to senior executives with an even deeper level of competitive insight. Pharmaceutical management can now analyze and benchmark company-wide performance in seconds, not weeks or days.
Xplorer.Web is the only hosted platform that enables users to customize questions and receive real-time, strategic answers online. The latest in a series of innovative Web-based solutions to be offered by IMS, Xplorer.Web eliminates many of the technology and development barriers encountered with other systems. Internet access and a Web browser are the only requirements for using this integrated platform.
We developed Xplorer.Web to be a user-friendly, scalable service offering high value to pharmaceutical companies of every size, said IMS group director Hossam Sadek. And because IMS hosts this service, subscribers gain access to powerful applications without having to invest in costly infrastructure, maintenance and upgrades to their systems.
Several U.S.-based pharmaceutical manufacturers have already begun implementing the service, which has been available in Canada since early 2000. For more information on Xplorer.Web, contact Zach Henderson, IMS senior marketing manager, +1 (610) 834-5357.
Operating in more than 100 countries, IMS is the world's leading provider of information solutions to the pharmaceutical and healthcare industries. With $1.3 billion in 2000 revenue and nearly 50 years of industry experience, IMS offers leading-edge business intelligence products and services that are integral to clients day-to-day operations, including marketing effectiveness solutions for prescription and over-the-counter pharmaceutical products; sales optimization solutions to increase pharmaceutical sales force productivity; and consulting and customized services that turn information into actionable insights. Additional information is available at http://www.imshealth.com.