IMS Health in the News

ACOs: A New Health Model for a New World

Pharma Voice, January 2013

Insights from Angeliki Cooney and Rob Hollis are included in this article on how the commercial pharma industry is actively engaged in how accountable care organizations (ACOs) deliver healthcare to Medicare patients. ACOs, which deliver integrated and coordinated care to Medicare patients, focus on evidence- and protocol-based models to drive improved treatment quality and cost savings.

Coordinating Payer Contracts and Direct-to-Patient Discounting

Pharmaceutical Commerce, September/October 2012

Chris Leibfreid and Suzann Sullivan discuss how co-pay cards and other discounting programs can optimize an organization’s rebate spend and improve contract pull-through at the local level.

Inside the GERD Market

PM360, September 2012

Jody Fisher discusses how metrics from anonymous patient level data can be developed to provide a rapid assessment that examines regional areas where uptake of market share is not meeting expectations for the GERD market.

Preparing for Big Data: Laying the Foundation with Master Data Management

PharmaVOICE, September 2012

Big data, the avalanche of healthcare information on its way, represents a significant opportunity for pharmaceutical manufacturers. John Busalacchi and Eileen Moyer discuss how new sources of information, including electronic medical records, social media, real-world evidence, personalized medicine, and track-and trace systems, promise companies better clinical and commercial insights for competitive advantage.

Is $1bn Enough These Days?

pharmaphorum, September 2012

IMS believes that the threshold of $1bn for a blockbuster drug is completely outdated and a new, more realistic threshold would drastically cut the number of blockbuster products and change what it means to be successful in the future.

Global Report: The Diabetes Olympics

Medical Marketing & Media, August 2012

IMS’s Sarah Rickwood and Carolyn Gauntlett discuss the similarities in the competitive characteristics of SGLT-2 and DPP-IV diabetes medicines, honing in on the significant learning opportunities, and the successes and failures from recent launches, that companies can apply to gain an advantage in a highly competitive class of medicines.

IMS Institute Study Forecasts Rebound in Global Spending on Medicines

Major media reports on the IMS Institute’s latest forecast for global spending on medicines through 2016. Michael Kleinrock discusses key aspects of the IMS Institute’s report. 

The Patient Journey, Re-envisioned

Med Ad News, June 2012

Companies need to redo their traditional way of constructing patient journeys, and use comprehensive methods to cover unmet needs, spot growth opportunities, and position their products in a more favorable way. Maneesh Gupta, Dr. Simone Seiter, and Heather von Allmen offer insight into the importance of the patient journey and using it effectively.

Better Estimates on Hard-to-Size Markets

PM360, June 2012

Aimee Ruscio and Catherine Balderston McGuiness discuss determining the market size of complex markets using anonymized, longitudinal, patient-level data.

Insured, High-income Patients Delay Medical Care, Too

American Medical News, June 26, 2012

An examination of health care spending habits conducted by the Kaiser Family Foundation found that health care costs worry even patients with insurance and relatively high incomes. The story cites data from the IMS Institute related to declining physician office visits between 2009 and 2011.

FDA’s Contribution to the Drug Shortage Crisis

Report by the U.S. House of Representatives, June 15, 2012

The IMS Institute for Healthcare Informatics Report, Drug Shortages: A Closer Look at Products, Suppliers and Volume Volatility, is referenced in this U.S. House of Representatives report on the U.S. drug shortages crisis.

Expat Experiments in London Fuel Drug Sales in Japan

Bloomberg, June 12, 2102

The Japanese government and the pharmaceutical industry have worked to speed up drug approvals in Japan where a complex regulatory environment had delayed treatments for an aging population for years. IMS’s Alan Johnson discusses industry growth and the complexity of pricing drugs in Japan.

New Ways to Evaluate Physicians

PM360, May 2012

Today, manufacturers can leverage anonymized, patient-level data (APLD) to further refine their prescriber evaluation methods rather than relying on looking at historical prescribing volumes. Alex Baranov and Heather von Allmen define methods for identifying physicians who fit a target profile or who treat the patients of most value to a brand team.

Plavix Takes A Final Bow, But Will It Go Gracefully?

The Pink Sheet, May 21, 2012

Generic versions of Bristol-Myers Squibb/Sanofi’s blockbuster clot-buster clopidogrel launched in the U.S. May 17, but the companies are helping some patients continue on the brand by covering the high out-of-pocket costs. Following Pfizer’s success retaining share of Lipitor, industry is paying close attention to brand retention programs. IMS’s Suzanne Sullivan offers commentary about Lipitor and similar drugs that also faced loss of exclusivity in recent years.

Super-Size Me

Pharmaceutical Executive, May 2012

New sources of clinical and commercial information have proliferated the pharmaceutical industry, requiring companies to become technology agnostic. Don Ragas discusses the benefits and challenges of “big data” in this contributed article.

Navigating the Tense, Complex Oncology Market

Pharmaceutical Commerce, May/June 2012

While cancer remains the second leading cause of death in the U.S., the survival rate has been rising. Jane Quigley offers insights into the complexities and dynamics of the oncology market.

Regional Marketing Strategies: Critical to Brand Success

PharmaVOICE, May 2012

Pharmaceutical marketers are continuing to look for ways to drive cost savings and return on investment for their marketing programs. In this PharmaVOICE roundtable discussion, Gregory Ford discusses regional marketing segmentation and strategies.

The Benefits of Commercial Analytics for Pharma: A Q&A with Peter Harbin of IMS Health

BeyeNETWORK, May 14, 2012

Pete Harbin discusses how pharmaceutical manufacturers can benefit from commercial analytics in this spotlight feature article.

A New Foundation for Designing Winning Brand Strategies – The Patient Journey Re-envisioned

Pharmaphorum, May 2012

The years immediately preceding a pharmaceutical product launch are arguably one of the riskiest periods in business and “getting it right” has never been more essential. IMS experts discuss the importance of the patient journey – a powerful framework for understanding the market and patient experience – in driving brand growth.

Perspectives on Technology in SFE

Pharmaphorum, May 2, 2012

The ability of mobile devices to connect the customer, field sales and central management will significantly shape the future of sales force effectiveness (SFE), in the pharmaceuticals market, in the coming years. This article and video uncovers the changing SFE landscape in pharma.

Perspectives on the Drug Shortage Issue

Eye on FDA, May 1, 2012

The issue of drug shortages surfaces periodically in the news and in policy circles, prompting both FDA and Administration officials to various actions. IMS Institute executive director Murray Aitken discusses the U.S. drug shortage issue with Eye on FDA’s Mark Senak.

Overactive Bladder Market: Managing the Future

PM360, April 2012

The overactive bladder (OAB) market is one familiar to most because of catchy jingles in direct-to-consumer advertising campaigns. Melissa Leonhauser analyzes the current leaders and Pfizer’s and AstraZeneca’s strategies to ensure successful futures in the market.

Healthcare Spending and Utilization by Privately Insured Individuals

World Health Care Congress, April 16, 2102

This video features discussion by Murray Aitken about the importance of understanding the spending and utilization patterns for healthcare services among privately insured individuals under age 65 .

Drug Spending Levels Off, But Not for the Usual Reasons

National Public Radio, SHOTS Blog, April 5, 2012

The IMS Institute report, The Use of Medicines in the United States: A Review of 2011, provides the context for the NPR SHOTS blog story about a slowdown in spending for prescription medications in the U.S.

Culture Change? Medical Groups Identify 45 Tests and Treatments Doctors Should Avoid Ordering

Associated Press, April 4, 2012

Nine medical societies representing nearly 375,000 physicians are challenging the widely held perception that more healthcare is better, releasing lists of tests and treatments that their members should no longer automatically order.  The IMS Institute’s report, Healthcare Spending Among Privately Insured Individuals Under Age 65 is sourced stating that  5 percent of patients accounted for half the total costs among privately insured people.

Obamacare’s Effect on Drug Spending

PharmExecBlog, April 4, 2012

Provisions of the Affordable Care Act drove out-of pocket costs down, while increasing drug spending among 19 to 25-year-olds in 2011.  Michael Kleinrock is quoted and a chart that shows changes in prescriptions by patient age are cited throughout this article.

Americans Cutting Back on Drugs and Doctor Visits

The New York Times, April 4, 2012

Patients cut back on prescription drugs and doctor visits last year, a sign that many Americans are still struggling to pay for healthcare despite economic recovery.  Michael Kleinrock discusses the IMS Institute’s analysis of key spending and consumption trends for the U.S. healthcare system.

Seniors Ration Spending on Drugs as Costs Rise in Weak Economy

Bloomberg, April 4, 2012

U.S. senior citizens are filling fewer prescriptions for drugs as out-of-pocket costs rise in a weak economy, undercutting a record level of new product introductions by drug companies.  The IMS Institute report, The Use of Medicines in the United States, and quotes by Michael Kleinrock inform reporting for this story.

Don’t Underestimate the Importance of Hospital Prescriptions

PM360, March 2012

Prescriptions dispensed in hospitals can have an extended impact on a brand’s success as many patients receive prescriptions to fill afterwards at a retail pharmacy. Gregory Ford explains how the impact of hospital prescribing shouldn’t be underestimated and how using anonymous patient-level data allows brand teams to identify strategies to improves their success.

Managed-Care Coverage Still at the Heart of the Cardiovascular Market

PM360, February 2012

In this installment of PM360’s MarketWatch series, Melissa Leonhauser evaluates the factors affecting success of brands in the hypertension market and demonstrates how excellent managed care coverage has boosted prescriptions for the leading angiotensin receptor blockers (ARBs).

28 Cancer Medicines in Dangerously Short Supply

CBS Evening News, February 14, 2012

Thousands of children count on methotrexate to fight the childhood cancer, acute lymphoblastic leukemia, but supplies are running dangerously low. Details from the IMS Institute’s drug shortages report is featured in this news story.

States Should Study Spending Before Picking Benefits, Report Says

The Los Angeles Times, February 28, 2012

California and other states should consider the medical care used by the highest-cost patients who battle cancer and other chronic conditions when setting essential benefits under federal reform. Dan Malloy comments the impact of high-cost patients for this Los Angeles Times article.  

The Top One Percent Of Patients Account For More Than 25 Percent Of Health Insurance Costs

The Huffington Post, February 28, 2012

Health insurance companies are testing ways to provide coverage to the people they can no longer avoid: working-age people with the biggest medical bills. The IMS Institute report helps inform reporting for this story.

Study Finds 'Substantial' Differences Between Older, Younger Patient Groups

Drug Store News, February 28, 2012

Lowering health costs will require a greater understanding of differences between two distinct groups of patients. IMS’s Murray Aitken is quote in this story and data from the report related to pharmacy services is cited.

At Risk and Under Scrutiny: The Chronically Ill Become a Focus of Health Insurers

The New York Times, February 28, 2012

One percent of patients account for more than 25 percent of healthcare spending among the privately insured, with medical bills nearing $100,000. The IMS Institute’s newest report, Spending Among Privately Insured Individuals Under Age 65, and commentary by Dan Malloy is featured.

AstraZeneca's Real-World Bet

Pharmaceutical Executive Europe, February 22, 2012

Major pharmaceutical companies are scrambling to meet the challenge of supplementing the clinical trial with “real world” evidence. IMS’s Jon Resnick discusses how to best advance the use of real-world evidence and IMS’s European collaboration with AstraZeneca.

South Africa’s Pharmaceuticals Market

PharmaFocus Reports, February 2012

South Africa offers distinct opportunities to launch new drugs and conduct clinical research related to pharmaceuticals. Omar Ehsan, Linda Reid and Symon Vokes discuss South Africa’s pharmaceutical market, offering perspective on key trends and dynamics.

Generics: Front and Center

PharmaVoice, February 2012

Generics continue to impact all areas of the pharmaceutical market. Alan Sheppard discusses the patent cliff and its impact on branded medicines.

What’s Ahead for Biosimilars

PharmaVoice, February 2012

Biosimilars could amount to a multi-billion dollar market in the US, but uncertainty still exists as manufacturers wait for guidance from the FDA. Alan Sheppard comments about opportunities and challenges facing manufactures.

Sizing up Integration: IHN Executives Cite Common Challenges for Efficient Operations

Modern Healthcare, January 23, 2012

IMS annual rankings for the top 100 Integrated Health Networks are published.

Antipsychotics: Multiple Indications Help Drive Growth

PM360, January 2012

In the latest installment of PM360’s MarketWatch series, Melissa Leonhauser analyzes the dynamics affecting the antipsychotic market and highlights how some of the top brands have been able to successfully compete against strong, lower-priced competition.

Generic Manufacturers Grapple with Tight Economics

Pharmaceutical Commerce, January 2012

Demand for generic medicines is expected to reach $400 to $450 billion by 2015, with nearly 70 percent of this demand coming from the pharmerging economies. Alan Sheppard shares his insight on the major drivers of growth for the global generics market.

A Deeper Understanding of Provider-Provider Relationships

PM360, December 2011

To effectively reach and sell to physicians, facilities, and organizations, brand teams need an understanding of provider-provider relationships.  Melissa Leonhauser explains how anonymous patient-level data provides previously unavailable insight into the informal links and relationships between providers.

Pfizer maneuvers to protect Lipitor from generics

USAToday, November 29, 2011

Pfizer has devised discounts and incentives for patients, insurers and companies that process Lipitor prescriptions that will, at least for the next six months, give patients access to the brand name drug for about the same cost as generics. Michael Kleinrock comments on Pfizer’s strategy and the benefits Lipitor brings to patients.

On Track for Launch Excellence: Succeeding with the Right Key Performance Indicators

PM360, November 2011

Marketers who want their new brands to excel need to choose KPIs that go beyond the conventional metrics of sales, share, and growth. Build the right combination of leading and lagging indicators to define and track launch success, and show instantly where to make changes to correct the launch trajectory.

Patent Expires for Popular Drug Lipitor

National Public Radio: The TakeAway, November 30, 2011

Millions of Americans taking Lipitor will be given a choice to stay on the medication or switch to the generic, as the 20 year patent for the blockbuster prescription drug expires. And Pfizer, the drug’s maker, is moving quickly to keep patients on the name brand. The IMS Institute’s Michael Kleinrock discusses Pfizer’s strategy and the benefits that Lipitor continues to deliver to patients.

New Study on U.S. Drug Shortages Calls for Establishment of Early Warning System

Eye on FDA, November 15, 2011

A study released today on U.S. drug shortages sheds a more granular light on what has occurred. The study, conducted by the IMS Institute for Healthcare Informatics – Drug Shortages: A Closer Look at Products, Suppliers and Volume Volatility - examines data to assess some of the underpinning characteristics of the shortage and to make some recommendations.

Drug Shortages Affect More Than Half A Million Cancer Patients

SHOTS, NPR Health Blog, November 15, 2011

Persistent shortages of life-saving drugs led President Obama to issue an executive order last month to try and ease what one administration official called a "dire public health situation" that has created problems for patient care.

A new analysis from the IMS Institute about drug shortages shows that 550,000 U.S. cancer patients alone are impacted by the shortage, and joins the discussion to recommend a better system to warn hospitals, doctors and pharmacists about medicines that may become in short supply.

IMS Study Reveals Drug Shortages in U.S. Disruptive Yet Narrowly Concentrated

The IMS Institute looks at the current drug shortages problem in the United States and examines the magnitude of the problem, its causes and ways to prevent or resolve shortages in the future.

AMA: Drug Shortage Disruptive but Limited to a Few Key Areas

Medscape Today News, November 14, 2011

A new report issued by the IMS Institute for Healthcare Informatics shows that 168 drugs are currently in short supply, and most of the shortage clusters around 4 key areas. The report coincided with a presentation here at the American Medical Association (AMA) 2011 Interim Meeting by Bona Benjamin, BS Pharm, director of medication use quality improvement for the American Society of Health-System Pharmacists (ASHP).

Study Finds U.S. Drug Shortage Problem Concentrated

Reuters, November 14, 2011

The shortage of medicines in the United States that has recently gained the attention of President Obama is worst among about 75 products, while supplies of other scare drugs remains stable or growing, according to a new report from the IMS Institute.

The Ongoing Diabetes Battleground

Pharmaceutical Commerce, October 2011

The number of patients suffering from diabetes continues to rise and at an alarming rate. Driven by the urgency and need to innovate, new therapies, including the introduction of non-insulin anti-diabetic medications, are delivering breakthrough treatment options to patients, providers, and payers.

Emerging Strategies: Faced with Change, Pharmaceutical Firms Shift Business Mix to Generics and Emerging Markets

Chemical & Engineering News, October 2011

Between now and 2015, about $138 billion in drug sales across eight major developed markets will be at risk to generic competition. Multinational pharmaceutical companies are looking to generic products and emerging markets, and much is riding on how well they balance their new and old businesses.

Hello South Africa: A Diverse and Sophisticated Market

PharmaVoice, October 2011

With a diverse population, thriving research environment, strong infrastructure, and access into the rest of Africa, South Africa offers significant advantages for global pharmaceutical manufacturers.

Therapeutic Focus: Oncology

Medical Marketing & Media, October 2011

Market trends and challenges for new and existing medicines in treating cancer are discussed in this MM&M feature. We highlight four key drivers for achieving commercial success when launching oncology therapies.

Prescribed OTC Sector Buoyant in UK

OTC Bulletin, September 2011

IMS research shows a pattern of rising prescription-generated sales and falling self-medication sales is now a well established trend in the UK, providing pharmaceutical manufacturers with an opportunity to develop and grow brands in the prescribed OTC channel.

An Economic Analysis of Generic Drug Usage in the United States

GPhA Report, Sep 26, 2011

A study conducted by the IMS Institute for Healthcare Informatics for the Generics Pharmaceutical Association (GPhA) finds that generic versions of brand name drugs helped save the American healthcare system more than $931 Bn over the past decade.

The New Market Frontier

PharmaVOICE, September 2011

For the “Letter From The Editor,” we share four innovative approaches pharma leaders can use to drive brand growth.

Achieving Launch Excellence: A Question of Penetrating the Dynamic Market

Is the ‘Emerging Market’ a Dated Concept?

Pharmaceutical Executive, August 2011

Our experts share their insights about anticipating risk, staying agile, understanding culture, and dropping the HQ comfort-zone mentality to achieve commercial excellence in the pharmerging markets.

Achieving Launch Excellence in Oncology: Adapting to New Market Realities

PharmaPhorum, August 2011

Launch success for new oncology therapies has become more challenging, complicated by a maturing market and higher costs of access. Understanding the new “rules of the game” can help pharmaceutical companies achieve commercial success.

The Big Squeeze: Payment Schemes Tied to Demands for Better Outcomes

PM360, July 2011

New public-payer schemes are driving providers away from fee-for-service and toward outcome-based payments. With the rules of the road changing, companies must refine their commercial strategies by using real-world evidence that demonstrates product value and improves quality and patient outcomes.

PhRMA Touts Success of Medicare Drug Program as Debt Talks Threaten Cuts

The Hill, July 15, 2011

The Hill reports on the IMS Institute report, Medicare Part D at Age Five: What Has Happened to Seniors’ Prescription Drug Prices?

U.S. Medicare Part D Sees Falling Drug Costs-Study

Reuters, July 15, 2011

The trend toward less costly generic drugs are identified as a key factor that could temper growing costs of the Medicare Part prescription program for seniors and disabled patients.

Pharmaceutical Launches: Consensus Forecasts Vs. Actual Performance

The Pink Sheet, July 11, 2011

The economic downturn continues to impact new drug launches. Increased pressure by payers and regulators, and greater availability of lower cost generics, are changing the game for how companies and analysts measure launch success.

Country Report: Turkey

Pharmaceutical Market Europe, May 2011

Turkey has always been a bridge between Europe and Asia with untapped promise in a variety of industries. We explore the unique opportunities this market offers and how pharmaceutical manufacturers can tap into its potential.

Trial Recruitment Without Trial and Error

Life Science Leader, May 2011

Michel Denarie provides insights into using anonymized patient-level secondary data to more cost-effectively identify and recruit the right patient pools and physician investigators for clinical trials.

Adherence to Biologics Demand Greater Attention

Managed Care, May 2011

Health plans have many options to improve how they handle these costly therapies. There have been improvements in the underlying medical claims data driving patient adherence research.

Generics Seen Slashing Global Drug Sales Growth

Reuters, May 18, 2011

Generics are identified as among the key market dynamics expected to drive healthcare spending through 2015.

Biosimilar Spend to Reach $2.5Bln by 2015: IMS

PharmExecBlog, May 18, 2011

Estimated growth and the regulatory pathway for biosimilars in the U.S. are outlined.

Drug Spending Growth Drops as Brands Are Replaced by Generics

Bloomberg, May 18, 2011

Bloomberg reports on the IMS Institute for Healthcare Informatics study, The Global Use of Medicines: Outlook through 2015, including extensive commentary on key drivers of future healthcare spending.

Big Savings Coming From Emerging Generic Drugs, Patent Expirations

The Chicago Tribune, May 4, 2011

More than $100 billion in annual brand-name drug sales will be at risk for generic competition from 2011 to 2015. That's about one-third of the annual spending on all prescription drugs in the U.S., according to IMS data.

Size and Usage Patterns of Private TB Drug Markets in the High Burden Markets

May 2011

The TB Alliance and the Bill and Melinda Gates Foundation partnered with IMS on this published study, which concludes that the expansion of diagnosis and treatment in the public sector could have a greater impact in strengthening TB treatment outcomes.

Balancing Act: Aligning Competing Strategic Objectives

Next Generation Pharma, April 2011

IMS Consulting Group's Chris Nickum details the path to more effective pharma commercial models and greater efficiency in promotional spend strategies.

Growth in Prescription Drug Spending Slows

Associated Press, April 19, 2011

The article features insights from the IMS Institute for Healthcare Informatics report, Use of Medicines in the United States: Review of 2010.

What Did Doctors Prescribe Last Year?

The Wall Street Journal Health Blog, April 19, 2011

Key market drivers in 2010, including generic growth and the dynamics around spending and the most widely prescribed products, are outlined, based on the IMS Institute for Healthcare Informatics study, The Use of Medicines in the United States: Review of 2010.

U.S. Drug Spending Slows; Hits $307 Bln in 2010

Reuters, April 19, 2011

The IMS Institute for Healthcare Informatics study, Use of Medicines in the United States: Review of 2010, is featured. In the story, Reuters cites the greater use of cheaper generic medicines, less spending on new therapies and fewer patients visiting doctors to begin treatments for chronic illnesses as key factors that contributed to the market's slowing growth.

As Patents Expire, Washington-area Biotechs Could Benefit

Washington Business Journal, February 25, 2011

This article reports on the coming “patent cliff” and pharma’s preparedness strategies.

Longing To Believe In Evidence-Based Medicine

Biotechnology Healthcare, Winter 2010/2011

The use of evidence-based medical research to support greater healthcare transparency.

Pharma can provide support for chronic disease programs; Drug manufacturers are a source of data

Managed Healthcare Executive, October 2010

Terri Bernacchi asserts that greater collaboration between pharma and payers is a “win-win” for both sets of stakeholders.

Pharmacos and Payers: Achieving Common Ground in a Changing Market

Pharmaceutical Commerce, October 2010

IMS’s Terri Bernacchi and Mark Wiseman on ways the pharmaceutical industry and payers can work together to achieve cost savings and better health outcomes for patients. 

Knowledge-Based Outsourcing: Driving Deeper Insights

Pharmaceutical Executive, October 2010

How outsourcing analytic functions can drive commercial excellence and cost efficiencies.

Recapturing Patients Following Drug Holiday

Medical Marketing & Media, October 2010

Alan Hirshman describes the potential benefits of utilizing the specialty pharmacy channel in building patient relationships for specialty drugs, and offers guidance on where marketers can achieve the best ROI on their spend to this patient category.

Pharmacos and Payers: Achieving Common Ground in a Changing Market

Pharmaceutical Commerce, September/October 2010

How the pharmaceutical industry and payers can work together to achieve cost savings and better health outcomes for patients.

Emerging Markets: Seven Keys to the Kingdom

Pharmaceutical Executive, August 2010

IMS, Pfizer and Merck share their perspectives on the industry's expanding vision for emerging markets. Our consultants outline seven principles that will help drive success in both first- and second-tier emerging markets.

The Drive to Develop New Commercial Models

Pharmaceutical Commerce, May/June 2010

Creating commercial efficiencies is no longer about simply managing costs; it's about developing and implementing new commercial models that suit the new environment. IMS reviews a framework to guide new model development and shares examples of best practices and pitfalls.

Top 5 Challenges for Life Sciences Companies Addressing Aggregate Spend Reporting Requirements

Corporate Compliance Insights, May 10, 2010

Mark Linver on the areas biopharma and medical device companies must get right to meet state and federal aggregate spend reporting mandates: regulatory, process/policy/technology preparedness, data integration, operational change and information governance.

Seeing Consumer Promotion Opportunities In High Definition

PM360, March 2010

A new tool to maximize ROI in consumer promotion, helping to make patient outreach more selective while supporting the most relevant physicians in their treatment decisions.

New Big Drug Makers Said to Lag in Emerging Markets

New York Times, March 17, 2010

Citing IMS’s report on 17 newly-identified pharmerging markets for pharmaceutical industry growth, this article reviews the factors impacting the growth challenges that pharma has faced and steps some companies are taking to capitalize on these markets.

Understanding New Influences Acting on Healthcare Practitioners: Gaining a 360-view of Customers

Next Generation Pharma, March 2010

A review of the impact of managed care, patient and technology influences on healthcare practitioner decision-making.

Count Down to Launch

PharmaTimes, February 2010

IMS’s flagship Launch Excellence research details key imperatives that drive successful product launches.

Pharmaceutical Companies Plan to Invest R$ 3B in Country, In 2010

Valor Economico, February 17, 2010

Perspectives on pharmaceutical market growth in Brazil.

(Click here for the English version).

Drug Firms Apply Brand To Generics

The New York Times, February 15, 2010

The financial impact of patent expiries on branded drugs, and the growth opportunities in emerging markets.

Specialty Pharmaceuticals: Shifting Specialties

Medical Marketing & Media, February 2010

How to achieve the right balance between access for patients and control over distribution.

Gastric Acid-Related Diseases and PPIs

Canadian Pharmaceutical Marketing, February 2010

Therapeutic insights and key trends by IMS on gastric-related diseases are highlighted in this article on the evolution of the Canadian PPI market.

The Big Reset

Pharmaceutical Executive, January 2010

Current trends and challenges for the global pharmaceutical market in 2010.

New Commercial Models a Requirement for Pharma’s Growth

MedAdNews ebulletin, February 2010
IMS’s Sydney Clark and Patrick Retif discuss the current challenges of today’s sales models and changes manufacturers will need to make to drive greater efficiencies in their businesses.